About Merlo

Merlo is an important family-run industrial group that designs, produces, and markets its own products under the “Merlo” and “TreEmme” brands.

Some History

It was in 1964, Amilcare Merlo established Merlo SPA in Cervasca, Italy, and began producing mobile construction equipment.

Merlo’s first telehandler arrived in 1981 with the SM series, which is still in use worldwide. Since that first machine, a series of true innovations ensued, including “industry firsts” for side-engined telescopic handlers, rotary telehandlers, the first true agriculture tractor/telehandler (Multifarmer) and the first 26,500 lb. capacity unit. Big performance advancements in a compact design, safety, visibility, maneuverability, and hydrostatic drives that offer unparalleled comfort, efficiency, and above all, safety, soon followed.


Merlo’s main facility is still in Cervasca and occupies 2.3 million square feet with 1,200 employees. Merlo’s philosophy is to build as much in-house as possible (92%) through the use of automation. A tour of the facility features 38 robots, 16 machining centers, 11 automatic steel cutting lines, and 3 high-tech powder coating lines.

People are at the center of Merlo’s philosophy. The Merlo Group is committed to respecting the environment and making the work of the operator (and everyone who is passionately dedicated to constantly improving the efficiency and performance of our products) more functional, safe, and comfortable.

Merlo’s mission is to be the operating machines’ specialists, offering a wide range of products, and having a worldwide presence.
The Group’s strategy is based on proximity to the customer, thanks to a solid distribution network, and on the search for innovative avant-garde solutions that allow profitable and lasting activities with the utmost respect for safety and the environment.



Merlo P40.17 PLUS

About Applied Machinery Sales

Applied Machinery Sales (AMS) imports, sells, and distributes world-class heavy equipment for the construction, agriculture, material handling, and rental industries. AMS is the official importer and distributor of Merlo telehandlers and Rotos since 2010.  All machines are available through direct sales and a growing dealer network.

Dealer, floorplanning, and retail financing opportunities are available.

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