Merlo is an important family-run industrial group based in Italy, with a worldwide presence, that designs, produces, and markets its own products under the “Merlo” and “TreEmme” brands.
In 1964, Amilcare Merlo established Merlo SPA near Cueno, Italy, and began producing mobile construction equipment.
Merlo’s first telehandler arrived in 1981 with the SM series. Still in use worldwide it offered the novel concept of combining the performance of a forklift with the versatility of a hydraulic telescopic boom crane.
Since that first machine, a series of true innovations ensued, including “industry firsts” for side-engine telescopic handlers, rotary telehandlers (introduced in 1991), the first true agriculture tractor/telehandler (Multifarmer, introduced in 2000), and the first 26,500 lb. capacity unit.
Now in the 21st century, Merlo continues to deliver big performance advancements. Merlo’s main facility is still in Cueno and occupies 2.3 million square feet with 1,200 employees. Merlo’s philosophy is still to build as much in-house as possible (92%) through the use of automation. A tour of the facility features 38 robots, 16 machining centers, 11 automatic steel cutting lines, and 3 high-tech powder coating lines.
People are at the center of Merlo’s philosophy. The Merlo Group is committed to respecting the environment and making the work of the operator (and everyone who is passionately dedicated to constantly improving the efficiency and performance of Merlo products) more functional, safe, and comfortable.
Merlo’s mission is to be the operating machines’ specialists, offering a wide range of products, and having a worldwide presence. This strategy is based on proximity to the customer, thanks to a solid distribution network, and on the search for innovative avant-garde solutions that allow profitable and lasting activities with the utmost respect for safety and the environment.
This mission and philosophy translate into innovative, compact manageable machines delivering unrivaled operating features, comfort, efficiency, and above all, unparallel safety.
About Applied Machinery Sales
Applied Machinery Sales (AMS) imports, sells, and distributes world-class heavy equipment for construction, agriculture, material handling, and rental industries. AMS is the official importer and distributor for the USA of Merlo telehandlers, Rotos since 2010. AMS recently added Merlo’s DBM self-contained cement mixers to its offerings. All machines are available through direct sales and a growing national dealer network.
Dealer, floor planning, and retail financing opportunities are available.
Concrete Contractor Top Product, Merlo DBM 3500 Mini Cement Mixer
Compasso d’Oro ADI Award received by Merlo eWorker
Top 50 New Products: Merlo Roto 70.28 Plus, Equipment Today
Gold Medal “Grand Prix Matériel” in France awarded by the Magazine Chantiers de France and DLR for the e-Worker
EIMA International Award in Italy for e-Worker
Editor’s Award, Rental Magazine
Special mention to Samoter of Verona for the ASCS safety system
Samoter Innovation Award for the e-Worker electric telehandler.
Technical Mention for the Adaptive Load Management System safety system
22nd Samoter Innovation Award: Special mention for the new ASCS Adaptive Stability Control System
Mention for the Merlo Transversal Stability System (MTSS) at the SIMA International exhibition in Paris
Merlo family awarded Historic Enterprise of Italy for their work
Machine of the Year
Gold medal award for technician innovation at Agritechnica in Hanover
“Plantwork Award” for the MCDC Dynamic Load Control System
Amilcare Merlo was awarded Entrepreneur of the Year 2012 by Ernst & Young