About Merlo

Merlo is an important family-run industrial group based in Italy, with a worldwide presence, that designs, produces, and markets its own products under the “Merlo” and “TreEmme” brands.

Some History

In 1964, Amilcare Merlo established Merlo SPA near Cueno, Italy, and began producing mobile construction equipment.

Merlo’s first telehandler arrived in 1981 with the SM series. Still in use worldwide it offered the novel concept of combining the performance of a forklift with the versatility of a hydraulic telescopic boom crane.

Since that first machine, a series of true innovations ensued, including “industry firsts” for side-engine telescopic handlers, rotary telehandlers (introduced in 1991), the first true agriculture tractor/telehandler (Multifarmer, introduced in 2000), and the first 26,500 lb. capacity unit.


Now in the 21st century, Merlo continues to deliver big performance advancements. Merlo’s main facility is still in Cueno and occupies 2.3 million square feet with 1,200 employees. Merlo’s philosophy is still to build as much in-house as possible (92%) through the use of automation. A tour of the facility features 38 robots, 16 machining centers, 11 automatic steel cutting lines, and 3 high-tech powder coating lines.

People are at the center of Merlo’s philosophy. The Merlo Group is committed to respecting the environment and making the work of the operator (and everyone who is passionately dedicated to constantly improving the efficiency and performance of Merlo products) more functional, safe, and comfortable.

Merlo’s mission is to be the operating machines’ specialists, offering a wide range of products, and having a worldwide presence. This strategy is based on proximity to the customer, thanks to a solid distribution network, and on the search for innovative avant-garde solutions that allow profitable and lasting activities with the utmost respect for safety and the environment.

This mission and philosophy translate into innovative, compact manageable machines delivering unrivaled operating features, comfort, efficiency, and above all, unparallel safety.

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About Applied Machinery Sales

Applied Machinery Sales (AMS) imports, sells, and distributes world-class heavy equipment for  construction, agriculture, material handling, and rental industries. AMS is the official importer and distributor for the USA of Merlo telehandlers, Rotos since 2010. AMS recently added Merlo’s DBM self-contained cement mixers to its offerings.   All machines are available through direct sales and a growing national dealer network.

Dealer, floor planning, and retail financing opportunities are available.

Download the Merlo Big Book

Download this free PDF in our Document Library
Get stats and handling capacities for each machine in the Merlo lineup, when you download our Merlo Big Book.

Twenty pages of photos and features that will leave you convinced that Merlo makes BETTER MACHINES.

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