Our Story

About Applied Machinery Sales

In February 2012, Applied Machinery Sales, located in Rock Hill, SC, was named the official importer for Merlo Telehandlers in the U.S.  Applied Machinery Sales is in the process of establishing a dealer network and is expanding rapidly.  Operating under the name AMS-Merlo, the full line of telehandlers are now available ranging in load capacity of 5,500-26,500 lbs with lift heights from 19-96 feet.  

AMS Merlo Headquarters

About Merlo

In 1964, Amilcare Merlo established Merlo SPA in Cervasca, Italy and began producing mobile construction equipment. Today, its main facility is in Cervasca and occupies 2.3 million square feet with 1,200 employees.  With Merlo’s philosophy of building as much in-house as possible (92%) through the use of automation, a tour of the facility features 38 robots, 16 machining centers, 11 automatic steel cutting lines and 3 high-tech powder coating lines.  Merlo’s first telehandler arrived in 1981 with the SM series, which is still in use worldwide today.  A series of true innovations ensued, including “industry firsts” for side-engined telescopic handlers, rotary telehandlers, the first true agriculture tractor/telehandler (Multifarmer) and the first 26,500 lb capacity unit.  Big performance advancements in compact design, safety, visibility, maneuverability and hydrostatic drives that offer unparalleled comfort, efficiency and above all, safety, soon followed.  More innovation is sure to come as Merlo remains committed to research, advanced technology and mechanization.


2015 - Mention for the Merlo Transversal Stability System (MTSS) at the SIMA International exhibition in Paris
2014 - Merlo family awarded HIstoric Enterprise of Italy for their work
2014 - Machine of the Year
2013 - Gold medal award for technician innovation at Agritechnica in Hanover
2013 - "Plantwork Award" for the MCDC Dynamic Load Control System
2012 - Amilcare Merlo was awarded Entrepreneur of the Year 2012 by Ernst & Young