Our Story

About Applied Machinery Sales

In February 2012, Applied Machinery Sales, located in Rock Hill, SC, was named the official importer for Merlo Telehandlers in the U.S.  Applied Machinery Sales, operating under the name AMS-Merlo, continues to grow its network of dealers, plus is experiencing a growing customer base as more businesses come to appreciate the versatility of a Merlo telehandler.  A full line of Merlo telehandlers, ranging in load capacities of 5,500-26,500 lbs, with lift heights from 19-96 feet, is available.

Why Merlo?

Consider what a telehandler brings to your operation; be it in construction, farming, and material handling. At its simplest, a telehandler makes it possible to move heavy loads from one place to another. Most telehandlers on the market supply this service.

So, why Merlo?

First, over 90% of the Merlo telehandlers, the machine itself, are manufactured in house by Merlo for Merlo. Merlo is the oldest telehandler manufacturer in the world, manufacturing them since 1981.

Second, Merlo has always focused on the following: Productivity,Safety, Operator Comfort, and Serviceability.

Consider Productivity. Merlo telehandlers operate quicker and smoother than many of the other telehandlers on the market, and have consistently shown to be more reliable. Merlo’s heavy duty boom design is characterized by having almost no flex, the buttonhole design and large overlapping sections allow the boom to bend upwards when fully extended. Along with the smooth lift and reach capabilities, Merlo telehandler' booms are designed for ground engagement. This means our telehandlers can be used for digging, pushing and transporting a variety of materials. All Merlos are equipped with the correct hydraulics and electronics to accommodate any number of attachments such as buckets, man baskets, forks, jibs, winches and hoists, and you can add a tow hitch if desired.  Then there is the hydrostatic transmission. It makes it possible for Merlos to offer smaller (compact footprint), lighter machines with greater ground clearance, while still providing excellent performance and versatility on your jobsite. Read more here.

Consider the Merlo telehandler and what it can bring to your operation. Look at our entire line here.

What is the needed application? Contact us with your job specifications. We have a Merlo for that.

About Merlo

In 1964, Amilcare Merlo established Merlo SPA in Cervasca, Italy and began producing mobile construction equipment. Today, its main facility is still in Cervasca and occupies 2.3 million square feet with 1,200 employees.  Merlo’s philosophy is to build as much in-house as possible (92%) through the use of automation. A tour of the facility features 38 robots, 16 machining centers, 11 automatic steel cutting lines and 3 high-tech powder coating lines.  Merlo’s first telehandler arrived in 1981 with the SM series, which is still in use worldwide. Since that first machine, Aaseries of true innovations ensued, including “industry firsts” for side-engined telescopic handlers, rotary telehandlers, the first true agriculture tractor/telehandler (Multifarmer) and the first 26,500 lb capacity unit.  Big performance advancements in compact design, safety, visibility, maneuverability and hydrostatic drives that offer unparalleled comfort, efficiency and above all, safety, soon followed.  More innovation is sure to come as Merlo remains committed to research, advanced technology and mechanization.


2016 – 22nd Samoter Innovation award: special mention for the new ASCS Adaptive Stability Control System
2015 - Mention for the Merlo Transversal Stability System (MTSS) at the SIMA International exhibition in Paris
2014 - Merlo family awarded Historic Enterprise of Italy for their work
2014 - Machine of the Year
2013 - Gold medal award for technician innovation at Agritechnica in Hanover
2013 - "Plantwork Award" for the MCDC Dynamic Load Control System
2012 - Amilcare Merlo was awarded Entrepreneur of the Year 2012 by Ernst & Young